This tutorial will teach you how to utilize Pomelli, a product of Google Labs and DeepMind, to automatically construct your company's identity and produce on-brand marketing campaigns using pre-made creatives.

Step-by-step:

Navigate to Pomelli, select "Let's Get Started," and input the URL of your website. Pomelli will scan and extract product cues, colors, fonts, taglines, and tones.

All of the fields in your "Business DNA" summary are editable, so you can change the colors, values, and language to reflect your brand vision.

"Create a scary but kind Halloween campaign" is the campaign generator's prompt. Examine three variations, such as "Give them something good" or "Treat yourself, no tricks."

Modify headlines, text, fonts, and colors in the creative editor; scale for various locations; select "Fix layout" to have items automatically refresh; and include a call to action.

Make careful to compare the conversion rate of your prior creatives with those produced by Pomelli.

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