Despite the industry's ongoing skepticism, Netflix officials announced on the company's earnings call this week that the streaming behemoth is "all in" on AI across business operations and content production. The specifics: Netflix stated that it is "well positioned" for the AI boom and described ambitions to use AI in production workflows, advertising, and recommendations. The technology has already been used in a number of Netflix films, including age-reversing and experimenting with wardrobe and set concept ideas. Ted Sarandos, CEO, stated that he is not concerned about AI taking the place of creativity since he thinks the technology would enable artists to "tell stories better, faster, and in new ways." "AI can give creatives better tools to enhance experiences for our members, but it doesn't automatically make you a great storyteller if you're not," he added. AI's entry into entertainment has been anything but easy, with disputes with OpenAI over Sora, ongoing conflicts with Hollywood unions, and fan reaction. However, the balancing act between artists, fans, and organizations like Netflix will only get more challenging as advancements continue.