Alexa+ is made available online by Amazon

By EngineAI Team | Published on January 14, 2026 | Updated on January 23, 2026
Alexa+ is made available online by Amazon
With the launch of Alexa.com, a new browser-based interface, Amazon is directly competing with ChatGPT, Gemini, Claude, and Grok in the chatbot market with its recently AI-infused Alexa+ assistant.

The specifics:

For research, writing, and planning work, Early Access users can access Alexa+ via any browser, which is a first for an extension outside devices.

With businesses like Expedia, Yelp, Angi, and Square joining Uber and OpenTable for reservations, services, and more, Alexa+'s agentic capabilities grow.

Since the launch of Alexa+, Amazon claims that user engagement has increased three to five times, with customers using the assistant to buy and cook.

Additionally, a chatbot-first makeover of the Alexa mobile app will elevate conversational AI as the primary feature rather than burying it in menus.

This chatbot effort is a little problematic from a strategic standpoint because of Amazon's enormous investment in Anthropic; the corporation is betting billions on Claude while also attempting to place Alexa in a similar market. However, Alexa+ is undoubtedly in a unique position due to its distribution across one of the few genuinely used AI-integrated gadgets on the market.

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