Razer reveals a holographic AI gaming companion

Published on January 14, 2026 | Updated on January 23, 2026
Razer reveals a holographic AI gaming companion
At CES 2026, the gaming tech company Razer unveiled Project AVA, a Grok-driven hologram device that places an animated AI helper inside a bright physical cylinder, hinting at potential applications such as brainstorming and game coaching.

The specifics:

Inside a transparent capsule, AVA shows a 5.5-inch animated avatar that can be anything from Grok personalities and anime characters to esports likenesses.

The AI can observe users' screens and listen for spoken commands thanks to an integrated camera and two microphones, providing real-time work or gaming advice.

Although Razer claims to be developing for future interoperability with other AI providers, the default brain for AVA is xAI's Grok.

For clients in the United States, reservations are currently available for $20. Final price is still pending, and shipments are anticipated in late 2026.

A new AI desk gadget is coming to town, so move over, OpenAI. AVA is a very intriguing approach to giving AI companions a "physical" shape, although it's a little ironic to target gamers first given that they've been infamously opposed to almost everything AI.

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