The specifics:
His well-known "Alright, alright, alright" catchphrase and brief videos of him talking and looking into a camera are among the authorized trademarks.
They "want to create a clear perimeter around ownership with consent and attribution the norm in an AI world," McConaughey told the Wall Street Journal.
Instead of depending on state-by-state publicity laws, McConaughey's attorneys claim the filings provide them with a federal court route to pursue AI misuse.
The actor is the face of Salesforce's Agentforce TV advertisements and an investor in ElevenLabs, an AI voice business.
They "want to create a clear perimeter around ownership with consent and attribution the norm in an AI world," McConaughey told the Wall Street Journal.
Instead of depending on state-by-state publicity laws, McConaughey's attorneys claim the filings provide them with a federal court route to pursue AI misuse.
The actor is the face of Salesforce's Agentforce TV advertisements and an investor in ElevenLabs, an AI voice business.
More than ever, the capabilities of AI picture and video models are blurring reality, and more recent, potent releases have been significantly less strict when it comes to producing genuine likenesses and intellectual property. McConaughey is correct to oppose the ambiguous ownership regulations in the AI era, but so far, the legal battle has been difficult to win.