Survey: "State of Generative Media" Artificial Analysis

The 2025 "State of Generative Media" study from benchmarking platform Artificial Analysis, which interviewed 300 developers and creators to monitor model preferences, levels of personal and enterprise AI use, and more, was just released. The specifics: Veo outperformed competitors OAI, Midjourney, and Chinese alternatives like Kling, capturing 69% of video creators and 74% of AI image use. While 89% of personal producers have incorporated image tools into their processes, only 58% of users currently utilize video, despite its explosive rise. Businesses report unexpectedly rapid returns; 34% have already seen profits from their AI media activities, and 65% have achieved ROI within a year. When selecting an AI platform, businesses prioritized cost reduction (57%), whereas personal users ranked model quality as the most critical factor at 76%. Given OpenAI's normal adoption rates for traditional AI use, it may come as a surprise that Google is leading in both AI picture and video. The ROI figures for AI picture and video usage are significantly stronger than the pessimism from other assessments of AI's success in enterprise, despite the small sample size.